MedClear
BRANDING
ADVERTISING
OVERVIEW
A government agency's medical branch wanted to develop a modern digital experience for their patients, but lacked a brand. We stepped in to help them bring a fresh but familiar face to their patients.
ROLE
I worked as the Lead Designer on the team conducting research, designing the brand, and brining it to life in the client's first digital application. I then served as Art Director for the product's launch campaign.
OUTCOME
Inspired by the principles of human connection and digital efficiency, we developed a brand which spoke directly and simply while maintaining a bright, exciting edge.
Branding
Over the course of an extensive branding workshop, our team collected data on every aspect of the client's needs to develop a brand that served both their current and future needs. The MedClear branding exemplifies the core pillars we identified—competent, sensitive, friendly—and interweaves them throughout the identity.
Advertising
For MedClear's launch, I was brought back onto the team as Art Director. I worked with the team's new designers to develop an advertising campaign which faithfully represented the MedClear brand. We focused on simplicity in the messaging and graphics, taking visual inspiration from the circular logo and pairing those elements with plain-speaking copy.
